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Samsung launches new Frame TV with customisable bezels in India, price starts at Rs 51,980


Samsung has expanded its smart TV lineup with the launch of new Frame TV. The latest Frame TV from Samsung comes with Customisable Bezels, Matte Display, Art Mode, and Samsung’s proprietary QLED technology.
The new edition of The Frame TV is available in 43-inch, 50-inch, 55-inch, 65-inch, and 75-inch screen sizes. The price of the Frame TV starts at Rs 51,980 and smart TV can be purchased online from Flipkart, Amazon and authorised retail stores in the country. Consumers buying The Frame TV on Samsung’s official online store, Samsung shop can avail up to 20% cashback on leading banks. Consumers buying The Frame TV will get free Bezel worth up to INR 7,690 with new The Frame TV models, Samsung Galaxy A32 worth INR 21,490 with 75-inch model and Samsung Galaxy A03 worth INR 9,499 with 65-inch model. Samsung will be offering a 3 year warranty along with 10-year on screen burn-in warranty.
The new Frame TV allows you to frame it your way by offering a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space. The smart TV comes with a built-in Art Store that allows you to curate your personal art collection from a growing library of over 1,600 pieces of world-famous art including popular Indian folk art such as Madhubani from Bihar, Gond from Madhya Pradesh and Pattachitra from Odisha and Bengal. Apart from this you can also upload and display your family or travel photographs and even customize your pictures with five different mat layout options.
The latest Samsung Frame TV comes with a Matte Display which claims to eliminate the reflection on the screen allowing you to feel the texture of the artwork delivering a real-life art gallery experience. It also comes with Samsung’s powerful Quantum Processor 4K, 4K AI upscaling capabilities, and SpaceFit Sound that auto-optimises sound settings after analysing the environment of your room. The Motion Sensor automatically turns on to display your artwork when you are in the room and switches off when you leave the room to save energy.
The smart TV comes with EyeComfort Mode which automatically adjusts the screen’s brightness and tone based on a built-in light sensor and sunset/sunrise information.

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