Taking care of your coloured hair
The Indian Hair Color Market was approximately valued at $477 million in FY 2020 and is forecast to grow at a CAGR of over 17% until FY 2026. Increased urbanization, evolving lifestyles, hair-highlight trend, rising market for salon services have been key contributors to the uptrend in this segment. India has also witnessed a huge change in fashion trends, where people across demographics are eager to experiment with multiple products. Hair colour producers have thus, been introducing innovative new products to meet the consumer demands. The market today is segmented based on product type, product formulation, gender, company and regions.
While the market is continuously growing, consumers should know about few dos and don’ts before the application of hair colour. First and foremost, it is important to understand that even though the harshness of chemicals in hair colour has reduced dramatically over the years, end of the day, it is still a chemical treatment. Today, there is a variety of temporary colours, permanent colours, semi-permanent colours, pre-lighteners and ammonia-free permanent colours available in the market. It is important to understand the duration of colour of each of these products and how it will impact the hair. Every kind of colour has a different type of care and treatment. In case of all kinds of colours, a good shampoo, conditioner, hair mask and leave-in conditioners are the must-haves. The initial weeks after the hair colour focuses on locking the colour in and ensuring longevity, the later weeks are meant to keep the strength of your hair intact.
Most hair colours cause some amount of damage to the hair; as hair colouring usually takes away some moisture from the hair. Very curly hair may even loosen up a little, due to the damage caused. Thus, it is important o use shampoos which are paraben free and equally important to treat the hair with an ammonia free shampoo every six months.
In case of highlighted hair colour, most people tend to pick a colour that is a couple of shades lighter than the original colour. With a greater number of colour and different colours having different kind of chemical treatment, it is important that the hair care routine is more concentrated. In such cases, it is suggested to seek advice from hair experts and choose a hair care routine which suits the individual’s hair care needs and requirements. A weekly mask (at-home or in-salon) is usually suggested along with using a leave-in conditioner after every wash.
Hair colouring enhances the style statement for any individual, across age groups. Many women have started opting for grey hair colour to bring more maturity in their looks. While every kind of hair colour is fascinating in its own way, the post colour treatment and care is significant to lock the quality of hair and prevent it from hair loss and other hair related issues.