Vita Coco And Roblox Team Up To Plant Coconut Trees Across The World
The Vita Coco Company, Inc. is celebrating World Coconut Day by partnering with Roblox, a global immersive platform where millions of people connect and communicate daily, by introducing a new giant coconut just off the coast of Coconut Island in “The Coconut Grove.” Vita Coco will donate $1 to its charity partners in Brazil for every coconut seedling planted in The Coconut Grove experience, up to $75,000.
Visitors can play new mini games and challenges inside the giant coconut that will teach them new coconut facts, including the many ways they can be used as well as responsible farming practices, as they help support the brand’s Seedlings for Sustainability efforts. They will also earn CocoCoins™ and event points that can be redeemed for exclusive avatar wearables.
All purchases from The Coconut Grove Roblox experiencee go directly toward Seedlings for Sustainability, which is an initiative of Vita Coco’s social impact program, the Vita Coco Project. The company has already distributed 100,000 seedlings to its partners during its first matching program in The Coconut Grove, which coincided with Earth Week in April. Through Seedlings for Sustainability, Vita Coco expects to distribute up to 10 million seedlings and trees globally by 2030.
Last month, the Vita Coco Project announced its expansion to Brazil, after having distributed more than 370,000 seedlings and trees across the world, including coconut growing countries like the Philippines and Sri Lanka.
“World Coconut Day is an important day for us to celebrate coconut farming communities around the world” said Jane Prior, Chief Marketing Officer at The Vita Coco Company.
“The Coconut Grove really took off when it launched in April, and we’re excited to continue wowwing visitors with new additions to the game that are not only fun, but have a real impact on coconut farming communities in Brazil.”
Since launching earlier this year, the initiative has been helping to support coconut farmers across the tropics and restore communities across the United States as a result of actions within the metaverse experience. To date, it has received more than 24 million visits to virtually plant coconut seedlings, harvest coconuts, and play mini games.
If video games are not your thing, you can also help by drinking Vita Coco’s products, which are delicious on their own and a fantastic, healthful ingredient in smoothies and refreshing cocktails like the following.
The Coco Blanco
Available on summer menus at Hamptons hotspots like The Surf Lodge, this simple, hydrating, cocktail blends tequila, agave syrup and lime, and can be made as a big batch recipe for parties or served up individually for one glass.
1.5 oz. Casamigos Blanco
4 oz.Vita Coco Coconut Water
0.25 oz. agave syrup
Combine all ingredients in a cocktail shaker and shake vigorously with ice to chill. Strain and serve over low ice. Garnish with a lime slice.
The Tzatziki Margarita
Available at Talya Montauk Restaurant in The Hamptons, this unique cocktail blends Patrón Silver and Metaxa 7 Stars, a Greek brandy, with refreshing Vita Coco coconut water, cucumber, dill, mint, and lemon juice, served frozen.
2 bottles Patrón Silver
1 bottle Metaxa 7 Stars
1 lt. Vita Coco Original
1 lt. Cucumber puree
½ lt. Lemon juice
½ lt. Dill & Mint Syrup
100 mL Agave nectar
20 g Citric acid
Build, use big rock glass, served as slushie. Garnished with a rim of tzatziki salt, mint sprigs and a dehydrated lemon wheel.
Dill & mint syrup: parboil fresh dill and mint and infuse in one liter hot 50/50 simple syrup for 1 hour.
For tzatziki salt: use 200g salt mixed with 100g palm coconut sugar, 5g dry dill, 5g dry mint, and 2 dehydrated lemons, powdered.